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Branding

Branding: turn every coffee into walking advertising

Branded menus, cups and your logo on the foam — we put your brand in every visitor's hand, and our QR system turns every cup into a tracked lead.

Six ways to put your brand in their hands

Every piece works the floor for you: more eyes, more visitors, more leads.

Branded menus

Free, every booking. Your brand on the bar from cup one — presence at zero cost.

Branded paper cups

Your logo in every hand and every photo, carried right across the hall.

Logo on the foam

Your logo printed on the foam: the most photographed drink at the fair.

Branded coffee bar

The whole bar in your colours — a magnet that pulls foot traffic to your stand.

QR lead generation

Coffee for a scan. Every order becomes a captured lead — data handed to you.

Your own branded cups

Custom cups that pay off across shows — best value from ~3 events up.

Coffee to leads: the ROI of a coffee bar

The bar itself drives these numbers. Branding is the upsell that makes each one go further.

+50%More stand visibility
+50%More foot traffic to your booth
+30–100%More qualified leads
1 cup = 1 leadCoffee that pays you back

A specialty coffee bar is already one of the best-value pulls on the floor: it stops people, holds them, and gives your team a reason to talk. That return is there before you add a single logo.

Branding amplifies it. Your logo lands in every photo, and our coffee-for-a-scan QR turns each order into a captured lead — we run it and hand you the full list after the show.

Your logo, photographed and shared

A banner sits still. A branded coffee gets picked up, photographed and posted. Your logo on the foam and on the cup travels the whole hall — and into the feed afterwards.

It is the softest sell on the stand, and your visitors do it for you.

  • Free branded menus on the bar
  • Your logo printed on the foam
  • Cups carried across the hall
  • The whole bar wrapped in your brand
Branded latte art with a logo printed onto the coffee foam
We had our logo on every cup and on the foam. Visitors photographed their coffee and tagged us all day — the stand was in everyone's feed before lunch.Marketing lead, consumer brand exhibitor

From your logo to your leads in four steps

The easiest line on your event checklist.

01

Send your brand

One short brief. Logo, colours and what you want to capture.

02

We design it

Menus, cups, foam print and your QR flow — ready before doors open.

03

We run the bar

Every coffee carries your brand and captures a lead.

04

You get the data

The full lead list after the show, yours to keep.

Branding: frequent questions

Are the branded menus really free?

Yes. Every booking includes menus in your branding at no extra cost, so your logo is on the bar from the first coffee.

How does the logo get onto the foam?

A dedicated coffee printer prints your logo, a photo or a short message straight onto the microfoam in seconds. It works on cappuccino, latte macchiato, flat white and hot chocolate.

How does the QR lead system work?

Visitors scan a branded QR code to order their coffee, and the form captures the details you choose — name, company, email and more. We set it up, run it at the bar and export all the data to you after the event, with a clear opt-in.

When are your own branded cups worth it?

A custom branded cup set is an investment that pays off across several events. From around three expos together it usually works out better value than printing paper cups each time.

Can you brand the coffee bar itself?

Yes. We wrap the mobile bar in your colours and logo and style it as a photo motif for your stand.

What artwork do you need from us?

Send your logo in a vector format (SVG, PDF or EPS) plus your brand colours. We handle the layout for menus, cups, the foam print and the QR landing page.

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Coffee Catering Across Europe's Leading Trade Fair Cities

From Düsseldorf, Cologne and Frankfurt to Hamburg, Munich, Berlin, Amsterdam and Paris - ExpoBARISTI brings the same premium coffee catering experience to every venue, with the flexibility to operate across Europe.

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